How does SU TTID market my inventions?
TTID uses many sources and strategies to identify potential licensees and market inventions. Sometimes existing relationships of the inventors, the Tech Transfer staff, and other researchers are useful in marketing an invention.
Market research can assist in identifying prospective licensees. We also examine other complementary technologies and agreements to assist our efforts. We use our website to post inventions, leverage conferences and industry events, and make direct contacts. Faculty publications and presentations are often excellent marketing tools as well.
Your research and consulting relationships are often helpful in both identifying potential licensees and technology champions within companies. The most successful tech transfer results are obtained when the inventor and the licensing professional work together as a team to market and sell the technology.
Our licensees often license more than one technology from the University. We attempt to broaden these relationships through contacts obtained from website posting inquiries, market research, industry events and the cultivation of existing licensing relationships.